About this project

Designed to challenge age discrimination, Age Proud Leeds was all about educating people on how widespread ageism is, who it affects, how attitudes can be changed, the rich diversity of older people and how we can shine a light on the many positive benefits of ageing.
This wide-ranging campaign focused on five key areas.

Ways to challenge ageism

Whilst the campaign has now ended,we are still committed to challenging ageism. Some of the activities we created during the campaign are still available:

• Take part in Wise Up To Ageism. If you’re one of our Age and Dementia Friendly businesses, access this free training session for your team, delivered either by an interactive 2 hour workshop or a 1 hour Webinar. Wise Up to Ageism aims to raise awareness, encourages you to reflect and helps you challenge ageism in your everyday life.
• Become an Age Friendly Ambassador for Leeds.
• Talk to people in your community or workplace – you can download useful resources and activities to spread the message and share with others
• How much do you know about ageing and ageism? Take the Age Proud Quiz!
  

Related resources and blogs

We produced a number of resources to support people involved in the Age Proud Leeds campaign against ageism. The following campaign resources are still available for anyone to use.

• Have you experienced ageism? Help and support
• Have you experienced ageism? Help and support (Easy Read version)
• Watch our video about Age Proud Leeds (YouTube, 4:32)
• Watch our short film ‘What is ageism?‘ (YouTube, 1:16)
• Watch our film ‘Ageism affects people of all ages‘ (YouTube, 4:47)
• Watch Anti-ageism activism for everyone (YouTube, 51 minutes), a workshop run by Linda Glew and Sarah Prescott (Time to Shine), Dave Martin (Centre for Policy on Ageing), Vicky O’Donaghue (Age Better in Sheffield) on April 29 2021, as part of Age Better in Sheffield’s Stronger Together – a festival of co-production learning
• Diverse Voices – listen to our podcast in which people from diverse Leeds communities talk about ageism and discrimination.
• Challenging ageism – top tips
• Challenging ageism – top tips (Easy Read version)
• Challenging ageism in the media – top tips
• Ageing and ageism in the UK
• As the page turns – booklist on ageing
• Reel stories – films on ageing
• Generations why?
• Feel good about ageing
• See Together in the 2020s (United for All Ages, January 2020)
• Blogging Age Proud Leeds – a full set of all the blogs we have published around the campaign

Easy read resources

• Have you experienced ageism? Help and support (Easy Read version)
• Challenging ageism – top tips (Easy Read version)